Task Two – Analyse the artist

The artist we have chosen is Alex G who is an American artist, who's image is very important to her in her career as a singer this is important when analysing her as an artist. Her main image is 'an everyday person', this is important to her as she wants to engage with her audience and seem like we are all the same. This image springs from the beginnings of her music career, posting song covers onto Youtube, this influences her image, as she was just an ordinary girl and she wants her audience to continue seeing her as just a typical person. This helps her audience identify with her, and to attract new audiences also, as people are looking for celebrities that they can relate to, and Alex G proves that if she can get this far, so can anyone else, this inspires fans. 

Another image which is clear by watching Alex G's videos, is the image of a strong and independent woman. This is noticeable by the strong postures in her music videos, her fearless story-lines which show many different feminist attractions, such as searching to find herself in her video 'Make Your Move', and showing that she doesn't need men to make her happy, and she's not going to dwell over a break-up in, '#LittleMissPerfect'. This is a strong reflection of women, and is appreciated by young and older female audiences, encouraging them to have the same independence. 

However, whilst still showing this capable and self reliant image, she also counteracts this with other videos and the style of song being a cute, girly image this is seen in 'LittleMissPerfect', as although this is about independence she is still dressed very over the top and girly in bright clothing, this is to keep an innocent image with her audience and maintain a feminine image. 

The other song style shown in her videos, is soulful songs with messages and meanings in the lyrics, the main focus of the videos is her strength. The power of her voice is amplified and the strength of her messages through her lyrics. The more they emphasise her vocal talent, the more the audience will believe in the lyrics, and relate to their meaning.