Pre-production documents: Proposal

Proposal Prepared by Joeann Murphy

We will be producing a music video for the artist Alex G, for her song ‘Make Your Move’. The video will be particularly targeted at an audience of 15-30 year olds, and young women so it will be have to be interesting and relevant to everyday life. The music video will be used to entertain Alex G’s audience and advertise her, as an artist and her song, as a single. It will be acted out, with scenes of the artist singing being taken with a camcorder.  Also there will be scenes of acting out a storyline. The music video created will have music that is Alex G’s and we have asked permission to do so. The video will be about the character finding herself, and figuring out what she wants to do in her life. Showing her strength as a woman and that she wants to break out of the ordinary. The video will be released and can be played all the time of different platforms such as Youtube, Vimeo and music channels. The shots will be taken on Sony Camcorders and edited using the latest editing technology at our Dagenham editing facility. The budget of the music is still a subject to be discussed however we expect it to be roughly around £500.